Simon

Simon

An Art Director and Graphic designer focused on execution. Bridging art direction and graphic design to translate concepts into precise, beautiful outcomes. Guided by relevance, simplicity and attention to detail. Everything you see in my portfolio is built in close collaboration with amazing colleagues, filmmakers, photographers.

An Art Director and Graphic designer focused on execution. Bridging art direction and graphic design to translate concepts into precise, beautiful outcomes. Guided by relevance, simplicity and attention to detail. Everything you see in my portfolio is built in close collaboration with amazing colleagues, filmmakers, photographers.

I design strategic brand identities that win trust, attract customers, and drive growth.

Minimalist coffee can design in hand – black and white packaging with bold typography

The Veggie Sutra

OOH, in store, packaging design

Minimalist coffee can design in hand – black and white packaging with bold typography

The Veggie Sutra

OOH, in store, packaging design

White branded cap with turquoise logo placed on fresh lemons in a red bowl

the last dance

Campaign

Stack of modern books and magazine with minimalist cover design on leather chair

Finally decent nuggets

brand identity

Pastel ice cream packaging design with retro typography on pink background

catch up with summer

Complete Brand Identity

Modern sports supplement packaging tubes with bold typography and color-block design

A fresh look ...

Packaging Design & Brand Identity

Modern food magazine brochure mockup with bold typography and bright yellow accents

sounds horrible

Campaign, Radio

Valentine's Day Doggy Style

A fresh twist on classic fairytales

Tasteful discussions

Did they drink too much champagne?

Tasteful tattoos

Lazy students

13 reasons why

White branded cap with turquoise logo placed on fresh lemons in a red bowl

the last dance

Campaign

Stack of modern books and magazine with minimalist cover design on leather chair

Finally decent nuggets

brand identity

Pastel ice cream packaging design with retro typography on pink background

catch up with summer

Complete Brand Identity

Modern sports supplement packaging tubes with bold typography and color-block design

A fresh look ...

Packaging Design & Brand Identity

Modern food magazine brochure mockup with bold typography and bright yellow accents

sounds horrible

Campaign, Radio

I’m Simon Van Backlé, an Art Director and Graphic Designer based in Belgium. Working as a hybrid across design and direction, with an increasing focus on execution. Shifting closer to where ideas take shape, translating concepts into clear, refined and tangible outcomes.

I’m Simon Van Backlé, an Art Director and Graphic Designer based in Belgium. Working as a hybrid across design and direction, with an increasing focus on execution. Shifting closer to where ideas take shape, translating concepts into clear, refined and tangible outcomes.

I’m Simon Van Backlé, an Art Director and Graphic Designer based in Belgium. Working as a hybrid across design and direction, with an increasing focus on execution. Shifting closer to where ideas take shape, translating concepts into clear, refined and tangible outcomes.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

I believe the best work comes from working closely together — and enjoying the process along the way. A good collaboration creates better ideas, sharper execution and stronger results. I focus on translating those ideas into clear, refined work that is crafted in every detail.

Download resume

When I'm Not Designing

working on personal projects such as birth cards for friends and family are what I love to do in my spare time, where craft and detail become a lot more personal. I enjoy spending time in museums, finding inspiration in art and composition. And most importantly, being a dedicated father.

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

Get template for free