The Veggie Sutra

Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

A collection of playful, slightly suggestive recipes built around fresh fruit and vegetables.
Each combination brought humour and curiosity into everyday cooking without ever becoming disgusting. All recipes were carefully composed and translated into a series of tactile, highly controlled visuals. Developed in close collaboration with the 3D company Artbox. Where every shape, texture and composition was refined to feel both appetising and unexpected. From composition and styling to typography and layout, each detail was considered and built to support the idea. The full graphic system was developed hands-on, ensuring consistency, precision and a strong connection between concept and craft.

project type

OOH, in store, packaging design

year

2025

my role

Concept, Art Director, Graphic Designer

client

Lidl